Deborah Mannis-Gardner was featured in this Adweek article.

Two areas of production must be considered when livestreaming: physical production and music rights clearance.

“Every brand needs to build synchronization fees into its production budget,” said Deborah Mannis-Gardner, president of music rights firm DMG Clearances.

According to Mannis-Gardner, this is not only because many brands typically want the livestream available on video-on-demand for a predetermined time, but also because “nothing just exists once” in today’s digital landscape.

-Jesse Kirshbaum & Clayton Durant, Adweek