Heavy Hitters’ Jessica Vaughn wrote an Op-Ed published in American Songwriter about properly curating songwriting sessions and making sure that “magic” happens.
In a world full of TikTok sea shanty performers who fancy themselves as songwriters and powerful people (who have never written a song before), we need songwriting curation more than ever. “Songwriting curation?” you ask… I swear it’s not as elaborate as it sounds.
– Jessica Vaughn, American Songwriter
Before I became VP of Sync & Creative at Heavy Hitters Music Group, I was a professional songwriter (Sony/ATV) and artist (Geffen/Interscope). No one really prepares you for the world of professional songwriting. You might sign a big publishing deal and before you know it, you’re participating in round after round of songwriting speed dating. The assumption is that if person A is talented, then they will write a hit song with person B. No other insight is really offered, besides a document containing top artists that are “looking” for tracks (also called “writing for pitch”) — like top artists and their teams are really going to take a song from outside their camp, but OK.