Billboard’s Elizabeth Dilts Marshall interviewed Deborah Mannis-Gardner and Pär Almqvist for this piece about the benefits of sampling.
Mannis-Gardner says that sampled songs see twofold benefits: First, the publisher gets an ownership stake in the new song, thereby increasing the size of its catalog. Additionally, fans of Doechii’s “Anxiety” may find their way to streaming Gotye’s “Somebody,” which could then lead them to “Seville” — and both of those songs are likely to field synch inquiries.
– Elizabeth Dilts Marshall, Billboard