This week’s Billboard Executive Turntable included Symphonic’s hiring of Davis Natzle and Andrew Bebo as AI business analysts.

Symphonic has expanded its AI strategy by hiring Davis Natzle and Andrew Bebo as AI business analysts to support the company’s growing suite of AI-driven tools. Reporting to vp of product Ali Lieberman, Natzle and Bebo will help design and implement new AI programs that streamline internal workflows and enhance client services. Natzle, a songwriter and founder of The Plug Music Administration, brings music publishing and entrepreneurial experience, while Bebo adds five years of business analysis expertise with a focus on automation and generative AI. Their roles will fuel future innovation alongside Symphonic’s new AI Release Marketing Plan Generator and upcoming AI licensing partnerships, all aimed at improving efficiency and expanding creative support for artists and labels.