Billboard Executive Turntable: Symphonic Promotes Guji Lorenzana

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In this week’s Executive Turntable column, Billboard included the recent announcement that Symphonic has promoted Guji Lorenzana and expanded their APAC team.

Symphonic has promoted Guji Lorenzana to director of A&R and client development, APAC, strengthening its presence across the Asia-Pacific region. Lorenzana will lead regional A&R strategy, client development and team expansion across Southeast Asia, East Asia, South Asia and Australia. Since joining the company in 2024, he has secured major signings — including DYNA Music, Underdog Music, Kafka by the Sea, XTIE, SIVIA, Hitmakers Entertainment and more — while building Symphonic’s first APAC team. The company has also added Arie Legowo as A&R client development lead, Indonesia, and Abegail Ungab as senior manager, content, UGC & Rights Management. Both report to Lorenzana and bring extensive industry experience that will support Symphonic’s accelerated expansion across the region.