Billboard: This Memphis Label Avoided Pandemic Layoffs — Here’s How

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Billboard interviewed Tony Alexander from MIME to discuss how they were able to weather the storm of covid and prevent layoffs while growing the company.

Original Stax Records songwriter David Porter and 20-year business and legal veteran Tony ­Alexander launched their entertainment company, Made in Memphis Entertainment (MIME), in April 2015. Alexander quickly realized that in order for the independent label MIME Records to succeed, the co-founders would need to create some additional revenue streams.
“If you’re trying to develop and break artists that are unknown, it requires patience and a lot of capital,” he says. In the years since, Porter (CEO) and Alexander (president/managing director) expanded to include a recording studio, a synch licensing division and a publisher, while launching the only Black-owned distribution company in the United States.

– Josh Glicksman, Billboard