Billboard published Symphonic Distribution CEO Jorge Brea’s recent op-ed on streaming fraud! In it, Jorge passionately discusses he current landscape of streaming fraud, the progress that’s been made, and highlights important steps both distributors and DSPs can take to fight this ever-evolving issue.
Last year, I wrote an op-ed titled “Fighting Streaming Fraud at the Distributor Level.” In it, I discussed the complexity of streaming fraud, where it comes from and how it can be solved with all industry stakeholders working together. At Symphonic Distribution, we’ve worked to create resources for our clients, such as an analytics tool that shows fraudulent streams and best practices for streaming safely while utilizing KYC (know your customer) efforts to combat increases in fraud and championing the use of identity verification. All of these efforts, along with continued collaboration between members of the Music Fights Fraud Alliance (MFFA), have led to a reduction in instances of fraud.
– Jorge Brea, Billboard
In the months since my op-ed was released, streaming fraud has become an even more important topic of conversation at industry events and conferences and is being meaningfully addressed by distributors around the globe.