Billboard quoted Symphonic CEO Jorge Brea in their recent Q&A with their Indie Power Players on what is moving the needle for artists.
No amount of talent offsets the need for an artist to have a fan base. The best music on earth will fall flat if no one is there to hear the release or buy tickets to the show. Large, engaged audiences activating around an artist or artist release have and will always be the bellwether of artist success and longevity. Without that audience, nothing else matters. Leveraging our digital tools like TikTok, Instagram, Discord, etc. to build, cultivate, grow and engage with those fans needs to be front and center for artists looking to succeed in 2025.
– Jorge Brea, Billboard