Creative Industries News highlighted DDEX’s recent data release showing how adoption of the MEAD standard affects streaming.
DDEX’s 39th Plenary Meeting was the occasion for the international standards-setting organisation’s members to discuss the continued adoption of DDEX’s Media Enrichment and Description standard (MEAD) and some of the first results member companies are beginning to achieve.
– Emmanuel Legrand, Creative Industries News
“With MEAD, companies are able to communicate information in addition to core data to help DSPs market products to consumers,” explained DDEX.