Digital Music News covered the announcement that DDEX has joined forces with Entertainment Identifier Registry (EIDR).
This week in Nashville, there’s been another hopeful development. That’s where DDEX, a metadata standards-setting consortium for the music industry, joined forces with Entertainment Identifier Registry (EIDR), a similar consortium that focuses on establishing uniform, unique universal identifiers for film and TV assets.
– Paul Resnikoff, Digital Music News
Given the growing importance of sync licensing within movies and TV series, the partnership means better matching across the related media categories. And, more revenue for artists and rights owners focused on audio-visual licensing.