Digital Music News covered the new OpenPlay partnership with Stem expanding their direct delivery service for music and video assets.
OpenPlay teams up with Stem to expand its Direct Delivery service, enabling users to seamlessly send music and video assets and corresponding metadata directly to DSPs without negotiating additional licensing deals.
– Ashley King, Digital Music News
Stem will also manage statements and payments for select OpenPlay Direct Delivery customers, for a competitive single-digit rate of net royalties unmatched in the industry.
The discount is made possible by OpenPlay’s ability to deliver complete, fully validated, market-ready DDEX files conforming to every DSP’s individual style guide, allowing Stem to pass them to DSPs with no intervention required. Further, OpenPlay will refund a portion of the fee to labels that generate enough revenue, effectively reducing their OpenPlay subscription costs.