Hypebot ran an op-ed from Symphonic Distribution’s A&R & Client Development Manager (Europe), Gui Morais, discussing the importance of local culture to international success.

The global music scene isn’t shrinking, it’s exploding. Every day, roughly 100,000 new tracks hit streaming platforms. The competition has never been fiercer, and the real challenge for artists today isn’t just being heard but being remembered.

So, how does anyone stand out?

The answer is simple: artists who win globally aren’t trying to sound global. They’re staying true to where they come from and letting the world catch up.

– Gui Morais