Muse by Clios sat down with Angry Mob’s Jessie LaBelle for their ‘2 Minutes With’ series!

How brands should approach working with musicians.
Do your homework! Find artists who genuinely love what you do. Your values, your aesthetic, your actual product should already resonate with them. If you’re approaching someone hoping to make them fit your brand, it won’t work. The best partnerships celebrate what’s already true. And they work because the artist has real creative input. It should feel like a true collaboration.