Music In Africa covered OpenPlay’s launch of Direct Delivery for independent labels using their CMS.
The new tool is targeted at independent labels and aims to remove barriers for the independent community. Users must have secured their own licensing deals directly with digital service providers (DSPs) or through a third party.
– Music in Africa
For a flat fee, the service can enable fully validated deliveries from within the OpenPlay platform, where users’ assets and data are already stored. A single click packages all of a release’s metadata and assets into the DDEX ERN format and delivers it to music services globally.