Platform and Stream covered OpenPlay’s newly announced partnership with Stem providing expanded direct delivery services to their clients.
This new deal allows OpenPlay users, whether Merlin members or not, to utilize Stem’s existing licenses with DSPs, streamlining the process even further. Stem will also manage statements and payments for select OpenPlay Direct Delivery customers, all for a competitive single-digit rate of net royalties that is unmatched in the industry.
– Platform and Stream
This discount is made possible by OpenPlay’s ability to deliver complete, fully validated, market-ready DDEX files that conform to every DSP’s unique style guide, allowing Stem to simply pass them to DSPs, hands-free, with no intervention required.
In addition, OpenPlay will refund a portion of the fee to labels that generate enough revenue, thereby reducing their OpenPlay subscription costs.