Beatroot’s Aric Kim wrote an op-ed that was published in Rain News titled “Chasing Playlists: What’s the Secret?”!
At Beatroot Music, one of the first things our artists ask us is how to get on more playlists. Landing on playlists can be a big step towards building name recognition and growing a following, especially for newer artists. But it’s not as easy as it seems. Playlisting requires strategy, and everyone wants to know the magic trick that will land their track on major playlists and skyrocket their career.
– Aric Kim, Beatroot Music
We tell them all the same thing: playlisting is only one piece of a successful promotional strategy. However, it is a big piece, and there are definitely some tips that can make the process a bit smoother whether you’re a DIY artist or working with a distributor.