OpenPlay … announced today the rollout of their new Direct Delivery feature. Designed with the independent label community in mind, the new feature lets OpenPlay users who have secured their own licensing deals with DSPs, either directly or through a third party like Merlin, to quickly and seamlessly deliver their music and metadata to all major music services (DSPs) with the push of a button.
Aiming to remove barriers for the independent music community, the Direct Delivery feature enables fully validated deliveries from within the OpenPlay platform, where users’ assets and data are already stored. One click seamlessly packages all of a release’s metadata and assets into the DDEX ERN format and delivers it to any number of major DSPs around the world for public listening, all for a flat fee. Users are responsible for managing their royalties based on their existing direct or third-party licensing deals with each DSP, as well as handling their own marketing and promotional efforts. 

– Record of the Day