SourceAudio stands as the music industry’s most widely adopted sync platform. Through its core strengths in music discovery, distribution, protection, and payments, SourceAudio helps writers and publishers maximize revenue through YouTube, distribution, performance royalty collection, and global sync licensing at scale, effectively future-proofing catalogs in the ever-evolving music industry landscape.

SourceAudio was developed in 2013 by co-founders Andrew Harding (CEO), Ryan Cramer (CTO), and Geoffrey Grotz (former CEO), who grew frustrated with the inability to easily store and find music for use in commercial media. In its early stages, the company maintained a small library of 3 million songs that clients could search to find music for their projects, but the team pushed to offer more functionality and features, knowing there was a market desire for such a platform. Eventually, SourceAudio evolved into a white-label, single-branded ecosystem for all different types of clients with the ability to individually manage and send out playlists and pitches, track music, conduct searches, and more.

In 2016, iHeartRadio became SourceAudio’s first enterprise client, utilizing the platform to bring its fragmented network of stations, formats, teams, and more into a single ecosystem, where they could access fully cleared music and manage their licensing risk. After iHeartRadio, nearly every major American media network has signed on to use SourceAudio as their first-stop source of music for film, TV, trailers, advertising, promos, and more.

As of 2024, SourceAudio is the most heavily selected, vetted, authorized, and adopted primary access point for music in commercial media by nearly all major media networks, radio stations, podcasts, and more. SourceAudio’s best-in-class music CMS platform hosts more than 33 million unique, pre-cleared tracks from a diverse mix of production music libraries, independent music companies, and major publishers, and puts them directly in front of the largest and most influential content creators and broadcasters/streaming networks in the world through their platform. SourceAudio serves more than 570,000 professional users from more than 140 broadcast and streaming networks, thousands of podcasts, more than 2,500 radio stations, and more across 186 countries. In addition, SourceAudio represents over 445,000 writers, more than 116,000 publishers, and processes over 500,000 music searches weekly for sync licensing — in 2024 alone, it totaled more than 2.4 million searches and 59 million downloads.

With unrivaled music search, metadata features, team collaboration, and a user experience tailored to the needs of licensors, SourceAudio creates additional value for its clients through integrated broadcast monitoring for radio, television, YouTube, and more, as well as cue sheet automation, AI tagging, publishing administration, e-commerce, and industry-wide licensing opportunities. Its full-stack solution serves as the launchpad to unlocking instant downstream revenue opportunities like YouTube Content ID, DSP distribution, and licensing to podcasters, radio groups, television, and beyond.

For more on SourceAudio, visit sourceaudio.com.

Andrew Harding – Co-Founder & CEO

Andrew Harding is the CEO of SourceAudio, the music industry’s leading sync platform, which he co-founded in 2008 with CTO Ryan Cramer and former CEO Geoffrey Grotz. Throughout his over-20-year career in film, TV, and music, Andrew has developed extensive relationships across the entertainment industry, allowing him to create unique and innovative business opportunities for his companies and build a formidable and accomplished career in the media and entertainment industries.

As CEO of SourceAudio, Andrew leads strategy and operations, working directly with clients and partners, and drives their corporate and business development. Outside of his main duties at SourceAudio, Andrew is involved in the music ecosystem through memberships in the American Association of Independent Music (A2IM), the Music Business Association, the Association of Independent Music Publishers (AIMP), and the Production Music Association (PMA).

Prior to founding SourceAudio, Andrew worked at MTV/Viacom, where he progressed from Director of Program Management to Vice President, Product Development in just two short years. He played a lead role in creative and product development for numerous websites, apps, and digital media initiatives across Viacom/MTV/Spike/Comedy Central properties over five years, including the completion of significant partnerships and products between Spike TV and the UFC.

Beyond the music and entertainment industries, Andrew founded the premium wine brand Nocking Point Wines in 2013 with actor Stephen Amell, combining his passion for winemaking with charitable initiatives. Since its inception, Nocking Point has partnered with friends of Andrew and the brand including Jason Momoa, Ashton Kutcher and Mila Kunis, Nicole Scherzinger, The Real Housewives, Chris Jericho, and Cody Rhodes, as well as brands like FCANCER, Carl’s Jr., and Milano Cookies. Andrew’s charitable work through Nocking Point Wines has raised over $2 million and earned he and his team the 2022 Impact Award at the San Diego International Film Festival.

Through his companies, Andrew has successfully bridged the worlds of music, tech, and wine, creating unique business opportunities between the two distinct industries. While building his career, he prioritizes time with his family, coaching Little League, basketball, and being present for all his children’s activities.

A former college baseball player, Andrew earned his MBA from Washington State University’s Carson College of Business in 2005. He continues his connection with WSU as a member of the Carson College of Business Wine & Beverage Business Management advisory board and steering committee.

An avid runner and music enthusiast, Andrew completed the 2022 NYC Marathon in under 4 hours and maintains a very diverse music library, listening to over 1,700 artists on Spotify in 2024 alone. He resides in Los Angeles with his wife and two children.