September 3, 2025 (Los Angeles and Seattle) – SourceAudio, the music industry’s most widely adopted sync platform and a leader in AI music dataset licensing, has signed a strategic partnership agreement with Reelworld, the global leader in radio jingles, imaging, and creative audio branding. The agreement will bring together two of the radio industry’s most powerful audio providers, enabling an integrated solution that covers nearly all production music needs for affiliate radio stations – helping them elevate their sound, streamline production, and stay ahead in a competitive media landscape.
Reelworld clients will receive exclusive preferred pricing on SourceAudio’s Alpha Libraries for Radio, the industry’s most comprehensive and largest production music service – currently serving over 2,500 affiliate radio stations throughout the U.S. In turn, SourceAudio will expand a global edition of Alpha Libraries to Reelworld’s clients, consisting of thousands of affiliate stations across six continents.
SourceAudio and Reelworld’s products complement each other seamlessly to provide access to not only Reelworld’s cutting-edge jingles, imaging, and branding tools but also Alpha Libraries’ catalog of over 3.5 million tracks, 42,000+ albums, and 662,000+ sound effects and imaging elements for commercials, program intros, bumpers, transitions, promos, and more – all pre-cleared for use across broadcast radio, digital, social, and podcast platforms. Together, SourceAudio and Reelworld cover every musical need an affiliate radio station might have, outside of PRO blanket licenses for featured-artist recordings.
“Our mission has always been to help radio sound its absolute best,” said Mike Thomas, CEO at Reelworld. “Partnering with SourceAudio and offering Alpha Libraries is a natural extension of that mission. It’s about giving our clients more tools, more creativity, and more value.”
“Reelworld’s reputation for excellence aligns perfectly with our vision for Alpha Libraries,” said Andrew Harding, Co-Founder & CEO at SourceAudio. “Together, we’re making it easier than ever for programmers and producers to access the world-class audio resources they need to stand out.”
To learn more or activate preferred pricing, Reelworld clients can email hello@reelworld.com.
For more information about Alpha Libraries, contact SourceAudio’s Steve Wall at steve@sourceaudio.com.
About SourceAudio
SourceAudio is the music industry’s premier licensing marketplace, connecting licensors and licensees at unprecedented scale as the industry’s most widely adopted sync platform. Serving over 600,000 users and aggregating over 33 million songs, the platform processes 500,000 weekly searches to create unparalleled connectivity between rightsholders and content creators across global media networks, agencies, and platforms. With expertise in music discovery, delivery, tracking, and payments, SourceAudio leverages its vast collective of aggregated rightsholder partnerships to streamline licensing for a variety of commercial uses, maximizing revenue opportunities through fully cleared solutions in TV, film, radio, podcasts, advertising, digital media, and AI applications. For more information, visit sourceaudio.com.
About Reelworld
From TV to podcasts, online to in-store, and on radio stations everywhere, Reelworld is trusted by some of the biggest brands on the planet to create sounds, music and audio identities that are heard by millions of people every day.
iHeartMedia | BBC | Bloomberg | Global | Audacy
SCA | Bell Media | VRT | Walmart | RTÉ
Reelworld’s teams in Seattle, WA and MediaCityUK provide unparalleled levels of creativity, client service and commitment to keeping brands relevant and on-trend. For more information, visit reelworld.com.