February 10, 2026 (Tampa, FL) – Symphonic, a leading music technology and services company for independent labels, managers, and artists, is expanding its focus and strategy around AI, launching a new AI Release Marketing Plan Generator, hiring two AI Business Analysts, and securing key AI licensing deals and partnerships that will help their clients take advantage of this new medium.
The AI Release Campaign Builder enables artists, labels, and managers to create a highly customized, actionable marketing plan for their upcoming releases in just a few clicks, empowering Symphonic clients who want high-quality guidance without the cost or complexity of hiring a marketing team. Clients can input their specific budget and release goals and receive an immediate, detailed plan of everything they need to do leading up to the release date and when. This includes setting up pre-save campaigns, creating landing pages, designing social media and other visual assets, allocating their ad budget, and writing content and key messaging. These plans are built using Symphonic’s detailed artist and release data and with a blueprint crafted by a team of marketing experts, which is then pulled together using AI. The Release Campaign Builder is available to all Symphonic Partner clients, and releases must be at least six weeks out to utilize the tool.
“This marketing plan tool is one of the many ways we’re constantly prioritizing empowering our clients,” said Ali Lieberman, Symphonic’s VP of Product. “With highly customized plans and actionable guidance leveraging AI, artists, labels, and managers will have more time to focus on what they do best – creating and innovating. We look forward to seeing the many successful releases that will be rolling out with the help of this tool in the near future.”
To fuel future AI innovation, Symphonic has hired two AI Business Analysts: Davis Natzle and Andrew Bebo. Reporting to Lieberman, Natzle and Bebo will be responsible for scoping, planning, and executing programs to enhance Symphonic’s current processes using AI, while discovering new ways for AI to help Symphonic’s clients work not only more efficiently but with greater impact.
Natzle, who has a background in songwriting, founded The Plug Music Administration in 2018, a company focused on helping artists and teams navigate the complexities of music publishing. After trying out numerous distributors for his own catalog, he became a loyal user of Symphonic and was impressed by their innovative and artist-first approach. When the opportunity arose, Natzle was eager to bring his music and entrepreneurship backgrounds to the Symphonic team. He is based in Puebla, Mexico and New Paltz, NY.
Bebo joins Symphonic with over five years of business analysis experience, with a specialty in optimizing workflows through Robotic Process Automation (RPA) and advanced prompt engineering. An early adopter of generative AI, he believes in building practical AI workflows that enhance efficiency without losing the human touch. Bebo is also a violinist and passionate about the intersection of technology and music. He is based in Grand Rapids, MI.
In addition, Symphonic is in the process of activating key AI licensing deals and partnerships, with the ability for clients to opt-in soon. More information will be made available in the coming weeks.
“We’re in an exciting phase as we explore all of the ways we can use AI to help our clients be more efficient and creative and accelerate the value we deliver,” said Jorge Brea, CEO of Symphonic. “We see the demand for innovative new artist tools and increasing interest in proper licensing and will be ahead of it all with the help of our new team members and their entrepreneurial spirit. And as always, we remain committed to maintaining transparency and upholding ethical standards as we navigate AI, with high-quality music services at the forefront of all that we do.”
About Symphonic
Symphonic is a leading music technology and services company, offering a proprietary content management and distribution platform, global royalty collection and split payments, and robust label services to independent labels, managers, and artists. Founded in 2006 by music producer Jorge Brea, Symphonic is 100% independent and proud to be “by artists, for artists.”
Headquartered in Tampa, FL, Symphonic has a significant presence in key U.S. markets—including Nashville, Los Angeles, and New York —as well as internationally in Canada, Mexico, Colombia, Argentina, Brazil, Puerto Rico, the Dominican Republic, Europe, the UK, and Africa.
Symphonic’s current roster and alumni include Imogen Heap, Sublime, OK Go, Sixpence None the Richer, New Radicals, Jon Batiste, Tokischa, Doechii, Surf Mesa, DJ Muggs of Cypress Hill, Stick Figure, El Alfa, Juan Luis Guerra, Onyx, GRiZ, Ryuichi Sakamoto, Filter, Ani DiFranco, Sister Hazel, Melissa Etheridge, CloZee, Odesza, Eddy Herrera, The Midnight, LSDREAM, Sarah McLachlan, Reel Big Fish, and Matisyahu—among many others.
For more information, visit symphonic.com.
Symphonic Media Contacts
Laurie Jakobsen, Jaybird Communications, laurie@jaybirdcom.com
Bill Greenwood, Jaybird Communications, bill@jaybirdcom.com