February 25, 2026 (Tampa, FL) – As part of its strategic efforts to continue expanding its independent artist and label roster in the Asia-Pacific (APAC) region, Symphonic – a leading music technology and services company for independent labels, managers, and artists – has promoted Guji Lorenzana to Director, A&R and Client Development, APAC. The company has also expanded its APAC A&R team with two new hires and announced several new artist and label signings across the Philippines, Vietnam, and China.
Guji Lorenzana
In his new role, Lorenzana will oversee regional A&R strategy, client development, and team growth across key APAC markets, working closely with artists, labels, and partners throughout Southeast Asia, East Asia, South Asia, and Australia. He previously served as Symphonic’s first Territory Manager, A&R and Client Development, APAC.
Since joining Symphonic in 2024, Lorenzana has secured a series of high-profile label and artist signings while also building Symphonic’s first dedicated APAC team from the ground up. Key signings by Lorenzana and his A&R team include DYNA Music, the oldest music catalog in the Philippines; Underdog Music, one of the most important independent labels in Original Pilipino Music (OPM); independent Taiwanese label Kafka by the Sea; Hong Kong singer, songwriter, and producer XTIE; Indonesian music and publishing company Werdi Media; Indonesian singer/actress SIVIA; Australian indie label Hitmakers Entertainment; ABYSS Company in Korea; and Sagarika Music in India, among many others.
A Growing Team
In addition to Lorenzana’s promotion, Symphonic has hired Arie Legowo as A&R Client Development Lead, Indonesia and Abegail Ungab as Senior Manager, Content, UGC & Rights Management, APAC. Both will report to Lorenzana.
Legowo joins Symphonic with over 20 years of experience across the music, creative, and business development sectors. He previously served as A&R Head at Warner Music Indonesia and Country Head, Indonesia at The Orchard, and brings extensive experience in artist development, distribution, marketing, and strategic partnerships.
Ungab is a digital marketing strategist and YouTube expert with more than a decade of experience across content strategy, rights management, monetization, and channel growth. She is certified in YouTube Music, rights, and monetization, and has worked closely with artists, labels, and global teams, including most recently at Ingrooves Music Group as Senior Manager, Video Strategy, APAC.
“Symphonic’s presence in APAC has skyrocketed over the past two years, and we have plans to continue expanding even further,” said Lorenzana. “Bringing these regional experts on board will fast-track our mission to empower independent artists and labels across the Asia-Pacific region, and we’re already off to a great start.”
New Signings
Symphonic’s ongoing A&R efforts in Asia have resulted in several notable recent signings, including Renee Dominique, Kiana V, and Jim Paredes in the Philippines, Laure in Nepal, J.Fla in South Korea, and SUNI in Vietnam.
- Dominique is known for her collaboration with Jason Mraz on “Could I Love You Any More” and has over 1.6 million followers on YouTube.
- Kiana V is the daughter of OPM icon Gary Valenciano, representing a new generation of contemporary OPM.
- Paredes is an influential Filipino music icon and a founding member of the group APO Hiking Society.
- SUNI is a popular Vietnamese pop artist, known for the song “C? Chill Thôi,” which has surpassed 43 million streams on Spotify.
- Laure is a popular Nepalese rapper, actor, and songwriter, who rose to prominence through rap battle leagues in 2013. He has been a judge on reality show Himalaya Roadies and collaborated with global artists including Diplo and MØ.
- J.Fla is a South Korean singer who rose to global fame through her English-language YouTube covers, amassing hundreds of millions of views. She has since released original music and is widely regarded as one of Korea’s most successful YouTube-native artists.
Additional recent signings include homegrown (China), The Upside Down (China), Terno Recordings(Philippines), Vale Music (India), and Fire and Ice Music (Philippines).
“These artists and labels are all great additions to our roster with many more in the works,” said Ed Poston, Head of A&R at Symphonic. “The APAC team has been thriving under Guji’s leadership, and our new hires will undoubtedly continue to make a big impact across the region with their strong knowledge of local artists who are ready for a worldwide push.”
About Symphonic
Symphonic is a leading music technology and services company, offering a proprietary content management and distribution platform, global royalty collection and split payments, and robust label services to independent labels, managers, and artists. Founded in 2006 by music producer Jorge Brea, Symphonic is 100% independent and proud to be “by artists, for artists.”
Headquartered in Tampa, FL, Symphonic has a significant presence in key U.S. markets—including Nashville, Los Angeles, and New York —as well as internationally in Canada, Mexico, Colombia, Argentina, Brazil, Puerto Rico, the Dominican Republic, Europe, the UK, and Africa.
Symphonic’s current roster and alumni include Imogen Heap, Sublime, OK Go, Sixpence None the Richer, New Radicals, Jon Batiste, Tokischa, Doechii, Surf Mesa, DJ Muggs of Cypress Hill, Stick Figure, El Alfa, Juan Luis Guerra, Onyx, GRiZ, Ryuichi Sakamoto, Filter, Ani DiFranco, Sister Hazel, Melissa Etheridge, CloZee, Odesza, Eddy Herrera, The Midnight, LSDREAM, Sarah McLachlan, Reel Big Fish, and Matisyahu—among many others.
For more information, visit symphonic.com.
Symphonic Media Contacts
Laurie Jakobsen, Jaybird Communications, laurie@jaybirdcom.com
Bill Greenwood, Jaybird Communications, bill@jaybirdcom.com