Founder & CEO of FanLabel Jeff Sloan published a guest post in Hypebot discussing the opportunities and risks of music prediction markets and how to ensure they are beneficial for artists and rightsholders.
The upside extends far beyond contract trading volume invoking NIL. Music prediction markets could help even the data playing field between majors and indies. Event-contract prices create a real-time, market-implied probability for music outcomes, such as whether a particular song will reach the Top 10 of the Billboard Hot 100 chart or whether an album will cross a particular streaming threshold.