Integration gives SwaLay Digital artists direct access to Rotor Videos by LyricFind, enabling lyric videos, visualizers, and animated album art in minutes
June 4, 2026 (Toronto/Mumbai) – LyricFind, a global leader in lyric licensing and data solutions, and SwaLay, an India-based independent music distribution and protection platform, have announced a collaboration that will integrate Rotor Videos by LyricFind into SwaLay Digital. Through the integration, artists who release their music through SwaLay Digital can create professional-quality videos for their tracks in minutes, giving independent artists a faster and more affordable way to develop the visual content now essential to music discovery.
As visual content has become a core part of a song’s commercial life across streaming, YouTube, and short-form platforms, production costs have remained a persistent barrier for self-releasing artists. LyricFind and SwaLay aim to close that gap via the integration, helping artists create release-ready visual assets without requiring a traditional video shoot or video-editing experience.
With Rotor Videos, artists upload their finished track, choose the type of visual asset they want to create, and select from a library of more than 9 million professional video clips and cinematic visual styles. From there, Rotor Videos can create full-length lyric videos, as well as visualizers, Spotify Canvas, Apple Music Album Motion, animated album art, and short-form social clips. The result is a practical release-marketing tool that helps artists turn a single track into a complete set of visual assets for DSPs, YouTube, and social platforms. For independent artists in India’s fast-growing regional and Hindi-language music markets, the integration provides support that has often been difficult to afford or manage without major-label resources.
“Collaborations like this one with SwaLay are the reason why we brought Rotor Videos into the LyricFind ecosystem,” said Darryl Ballantyne, Founder & CEO of LyricFind. “Independent artists increasingly need strong visual content to compete, but the cost and complexity of creating that content can stop great music from reaching its audience. By working with SwaLay, we can help make professional video creation available to more artists in one of the world’s most dynamic music markets.”
“Independent artists deserve the same tools the majors take for granted,” said Nikhil Jain, CEO of SwaLay Digital. “Bringing SwaLay together with Rotor Videos by LyricFind puts world class music video creation into the hands of every artist on our platform. It is one more gap closed for the people we built this for.”
For SwaLay artists, the integration adds video creation to a platform already designed to support distribution, royalty analytics, and rights protection. It also gives India-based independent artists direct access to global creative infrastructure without requiring them to leave the SwaLay Digital ecosystem.
About LyricFind
LyricFind is a global leader in lyric licensing and data solutions. Featuring over 400,000 catalogues and 15 million song lyrics, LyricFind delivers accurate and fully licensed lyric data to top music platforms, including Google, Amazon Music, YouTube Music, Xperi, Deezer, and Pandora. LyricFind’s in-house reporting infrastructure ensures precise, transparent royalty payments to songwriters and rightsholders, tracked song-by-song and territory-by-territory. Following its acquisition of Rotor Videos in 2023, LyricFind expanded its creative ecosystem to deliver a unified solution for visual-content creation and asset management. The company also operates LyricFind Kids, a child-friendly YouTube channel that pairs classically recorded nursery rhymes with vibrant production and animated characters.
For more information, please visit lyricfind.com.
About SwaLay
SwaLay Digital is an independent music distribution and rights protection platform. The platform serves independent artists, labels, and creators across India and beyond, providing distribution to over 50 global streaming services along with services in royalty management, instant payouts, copyright facilitation, and creator-identity verification. Built on the principle that independent artists deserve the same tools and protection as the world’s largest labels, SwaLay continues to expand the infrastructure available to the global growing independent music ecosystem.
For more information, please visit swalay.com.