Music Business Worldwide covered Symphonic’s new partnership announcement with Sureel AI, bringing new AI tools to their clients on an opt-in basis.
Independent music distributor Symphonic Distribution has partnered with Sureel AI to let its artists track how AI uses their work and, the companies say, “participate in AI-driven revenue”.
– Murray Stassen, Music Business Worldwide
Sureel, an attribution platform that tracks how music is used by AI, is owned by Warner Music Group, which acquired it in June for an undisclosed sum.
The opt-in partnership, announced on Monday (July 20), covers the artists, labels and managers Symphonic serves, and builds on its existing AI work.