September 29, 2026 (Los Angeles) – Two-time Olympian Meghan O’Leary (Co-Founder & President) and Emmy Award-winning marketing executive Kira Karlstrom (Co-Founder & Chief Creative Officer) today announced the launch of Triple Threat Ventures Group, Inc., a new agency for athletes, artists, creators, and brands. Triple Threat combines IP development, AI-powered brand intelligence, and management in one integrated system, helping clients build proprietary content they own, fueling sustainable revenue.

Triple Threat has launched with several notable clients, including USRowing, Twitch, COACH, The•Team, Live Nation, Grindr, StagePilot, CavFutures Marketing (University of Virginia), “Made It Out” podcast host Mallorie Glowenke, four-time USA Hockey Gold Medalist Angela Ruggiero, and more.

Triple Threat works with clients across three distinct verticals:

IP Development. Triple Threat builds new properties for clients, from podcasts and digital series to brand campaigns and experiential events, taking ideas from incubation to monetization.

BR3KAWAY powered by Triple Threat. The company’s AI-powered platform gives clients actionable brand intelligence, contract analysis, deal valuation, content planning, and strategic growth insights, all in one place.

Management. Triple Threat advises clients on strategy, partnerships, and business growth, with support tailored to each athlete, artist, or creator.

All combined, these three pillars allow Triple Threat to build the multi-dimensional support needed by the modern talent ecosystem and creators to build long-term value.

“As both an Olympian and sports industry executive, I’ve seen firsthand how much value gets left on the table when talent, brands, and their teams don’t have the right strategy or resources behind them,” said Meghan O’Leary, Co-Founder and President of Triple Threat. “Kira and I built Triple Threat to be the partner we wish we’d had throughout our own athletic and corporate careers, combining technology, creativity and commercial expertise to help athletes, creators, and brands think bigger than the next deal or campaign.”

“Thinking bigger means owning what you create,” said Kira Karlstrom, Co-Founder and Chief Creative Officer of Triple Threat. “Having spent my career in entertainment alongside artists, athletes, and creators, I’ve seen how quickly a cultural moment can pass. Most talent and brands are renting attention they don’t control. By democratizing IP development, we’re helping them own it and turn it into something that lasts.”

Triple Threat founders Meghan O’Leary and Kira Karlstrom met in 2009 while working at ESPN on various initiatives across production, programming, creative services, and design. Both went their separate ways after leaving ESPN to establish their own careers and expertise but kept in touch. Now, O’Leary and Karlstrom have teamed up again to combine their complementary experiences in media, management, commercial development, innovation, creator tools, monetization, and more to establish Triple Threat as the premier IP development and brand intelligence agency.

Meghan O’Leary is a two-time Olympian, founder, investor, commercial strategist, and sports business executive with more than 20 years experience developing strategies, partnerships, and long-term value for athletes, brands, and organizations. Prior to co-founding Triple Threat, O’Leary held multiple roles across sporting organizations, including leading Commercial Development & Innovation for the U.S. Olympic & Paralympic Properties and LA28 Olympic & Paralympic Games. In these roles, she developed innovative marketing platforms including Making Team USA and the LA28 Olympic & Paralympic Games handoff, and brokered major partnerships with brands including NBC Universal, Salesforce, Eli Lilly, Comcast, Coca-Cola, Guild Education, and Google.

As a professional athlete, O’Leary represented the United States and Team USA at the Rio 2016 and Tokyo 2020 Olympic Games. During her time as a member of the U.S. Rowing National Team for seven years, O’Leary earned two World Championship Medals, four World Cup Medals, seven USRowing National Championships, and was the 2017 USRowing Fan’s Choice Athlete of the Year all while serving as a Director on the USRowing Board of Directors.

Kira Karlstrom is a former professional basketball player turned creative strategist, Emmy Award-winning marketing executive, and creative director at the intersection of sports, entertainment, music, and technology. After graduating from Drexel University in 2007, where she led the nation in rebounding for sub 5’5” point guards in her senior season, Karlstrom spent a year playing professional basketball in Europe on the Trustul CRE Cluj team in Cluj-Napoca Romania before retiring. After returning to the U.S., Karlstrom began her career as a Producer and Art Director at ESPN, before moving on to hold prominent roles at Marvel Entertainment, Comcast NBCUniversal, and Capitol Music Group.

In 2021, Karlstrom joined Twitch as Senior Label Relations Lead, quickly advancing to Head of Music Label Relations and then Head of Global Entertainment Marketing, a first-of-its-kind role bridging traditional media and live-streaming technology. She was instrumental in the strategy and execution of the Twitch DJ Program, a historic partnership between a major tech platform and the global music industry. Serving as the primary leader for the program’s launch and global campaign, she brought world-class talent to the platform, including Steve Aoki, Tiesto, Zedd, Fred again.., Diplo, and Sofi Tukker, helping to define a new digital blueprint for the electronic music community.

To learn more about Triple Threat, visit triplethreat.co.

About Triple Threat
Triple Threat is the premier IP development and brand intelligence agency helping athletes, artists, creators, and brands to identify and develop ownable and repeatable proprietary content to fuel revenue that expands beyond cultural moments, relationships, or individual deals. Founded in 2026 by former female professional athletes turned media executives Meghan O’Leary (Co-Founder & President) and Kira Karlstrom (Co-Founder & Chief Creative Officer), Triple Threat combines AI-powered brand intelligence, IP development, and management into one integrated system, building the multi-dimensional support needed by the modern talent and brand ecosystem to build long-term value, democratizing and unlocking opportunities for clients that were formerly reserved for the world’s biggest businesses.