SCCG Management published a recent op-ed from FanLabel.
Prediction markets are at an inflection point. The category has moved from curiosity to market infrastructure, and the fight over what comes next is now being shaped by exchanges, gaming companies, sports leagues, crypto platforms, consumer advocates, state attorneys general, and regulators.
Most of that debate has centered on sports, elections, and crypto. That is understandable, because those categories have attracted attention and liquidity. But it is also limiting. If prediction markets are going to mature beyond headline-grabbing contracts, the industry needs new verticals that are high-frequency, data-rich, and culturally mainstream. It needs to elevate the discussion of the wide range of new tools and uses that prediction markets can offer beyond tired variations of, “Are event contracts gambling?”