Guy Barash, Founder and CEO of Dotted Eighth, recently penned an article for Billboard arguing that most AI conversations happening in the music business start in the wrong place, and rather than rushing to adopt new tools, publishers should first examine their operations and determine what actually needs fixing before layering new tech over old inconsistencies.
You can read the full guest post in Billboard below!
Back in 2019, I wrote about the need for data hygiene in the run-up to the launch of the Mechanical Licensing Collective (MLC). My argument then was straightforward: If music publishers wanted to operate effectively in a more data-driven environment, they had to get serious about the quality, consistency and accessibility of their information. Seven years later, publishers are asking most prominently: How do we take advantage of AI?
– Guy Barash, Billboard
For many music publishers, AI can be genuinely useful. But too many organizations are starting in the wrong place. They begin by asking which vendor to use, which model to test or how quickly they can deploy a new tool. Those are not the right questions. The real jumping-off point is much simpler: What exactly are we trying to fix?