This week’s Sportico Transactions Column included the announcement that Triple Threat will be leading sponsorship and commercial development for USRowing.
Triple Threat Ventures Group Inc., an IP development and brand intelligence agency founded by two-time Olympian Meghan O’Leary and marketing executive Kira Karlstrom, announced a multiyear engagement with USRowing to lead sponsorship development and help build the organization’s commercial platform through the Los Angeles 2028 Olympic and Paralympic Games. Triple Threat will work alongside the organization to grow its corporate partnership portfolio while developing ownable assets that create greater value for brands, athletes and the broader community.
– Sportico