Multi-year engagement reunites USRowing with Olympic rower Meghan O’Leary and the IP development and brand intelligence agency she co-founded
LOS ANGELES – October 13, 2026 – Triple Threat Ventures Group, Inc., the IP development and brand intelligence agency founded by two-time Olympian Meghan O’Leary and Emmy Award-winning marketing executive Kira Karlstrom, today announced a multi-year engagement with USRowing to lead sponsorship development and help build the organization’s commercial platform through the Los Angeles 2028 Olympic and Paralympic Games.
As USRowing prepares for a once-in-a-generation opportunity with a home Olympic and Paralympic Games, Triple Threat will work alongside the organization to grow its corporate partnership portfolio while developing ownable assets that create greater value for brands, athletes, and the broader community.
The partnership brings Triple Threat’s integrated approach to commercial growth to USRowing, combining sponsorship strategy and sales, creative asset and IP development, brand intelligence, and partnership activation. The agency will help identify where USRowing can create new commercial value across its National Teams, athletes, events, content, and community, and translate those opportunities into differentiated platforms for brand partners.
That work will span both existing USRowing properties and the development of new concepts designed for the road to LA28 and beyond. Opportunities include marquee competitions like the USRowing Youth National Championships and the newly developed USRowing Small Boat National Championships, as well as National Team platforms, athlete storytelling, hospitality, content, and emerging event properties. Triple Threat will focus on building ideas that extend beyond traditional sponsorship inventory to give brands a meaningful role in the sport.
The engagement also marks a return to USRowing for O’Leary, who spent seven years on the USRowing National Team, represented Team USA at two Olympic Games, and served eight years on the USRowing Board of Directors. Her career has since spanned media, technology, venture, sports, and the Olympic and Paralympic movement. This includes leading Commercial Development & Innovation for U.S. Olympic & Paralympic Properties and the LA28 Olympic and Paralympic Games.
Together, O’Leary and Karlstrom bring complementary experience across sports, entertainment, technology, brand marketing, media, and intellectual property development. That experience underpins Triple Threat’s approach to helping rights holders and talent identify, build, and commercialize new sources of value.
“USRowing has an extraordinary opportunity over the next several years to build lasting value around the sport and its athletes as we prepare for the Olympic and Paralympic Games to return to the U.S.,” said Meghan O’Leary, Co-Founder and President of Triple Threat. “Rowing has been a defining part of my life, so bringing Triple Threat’s expertise, creativity, and perspective back to the sport at this moment is incredibly meaningful. What excites us most, though, is what we can build from here. Together, Triple Threat will enable USRowing to think bigger about its commercial potential, creating new platforms, partnerships, and programs that generate lasting value for the organization, its athletes, and its partners well beyond LA28.”
“As USRowing accelerates its commercial growth, we wanted a partner that could bring together strategy, creativity, and execution,” said Lori Gear McBride, Chief Revenue Officer at USRowing. “Triple Threat brings that combination, along with a deep understanding of our sport and our National Team athletes. Meghan knows firsthand what it means to represent USRowing and Team USA, and her and Kira’s broader perspective across sports, entertainment, and brands will help us build a bigger, more effective launching pad for our sport and our athletes in the lead up to LA28.”
Triple Threat launched in September 2026 with clients including Twitch, COACH, The•Team, Live Nation, Grindr, StagePilot, CavFutures Marketing at the University of Virginia, “Made It Out” podcast host Mallorie Glowenke, four-time USA Hockey Gold Medalist Angela Ruggiero, and more.
To learn more about Triple Threat, visit triplethreat.co.
About Triple Threat
Triple Threat is the premier IP development and brand intelligence agency helping athletes, artists, creators, and brands to identify and develop ownable and repeatable proprietary content to fuel revenue that expands beyond cultural moments, relationships, or individual deals. Founded in 2026 by former female professional athletes turned media executives Meghan O’Leary (Co-Founder & President) and Kira Karlstrom (Co-Founder & Chief Creative Officer), Triple Threat combines AI-powered brand intelligence, IP development, and management into one integrated system, building the multi-dimensional support needed by the modern talent and brand ecosystem to build long-term value, democratizing and unlocking opportunities for clients that were formerly reserved for the world’s biggest businesses.