I think and talk a lot about catalog value and long-term strategy. I spend most of my days talking to both buyers and sellers and listening to their pain points. One of the main reasons for focusing on this niche is that it’s the only thing standing between a catalog owner and what I see as a fundamentally positive future with potentially the greatest impact on legacy. I think that most people underestimate just how radical the upside of selling a catalog could be, just as they underestimate the downside. I am going to try to explain the downside clearly to reduce uncertainty and avoid the pitfalls I see happen. No catalog deal is immune to the pitfalls.

– Michelle Garramone