Jaybird Communications October 2026 Newsletter

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From Laurie: Fifteen years ago, I took a big leap of faith, and hired Jaybird’s first employee: Bill Greenwood. A fresh graduate of the New School’s Masters program, a business journalist who loved music. He was taking as much a leap as I was, joining a company that was barely two years old, sitting there side-by-side in adjacent desks in a WeWork. It has been amazing to see Bill grow both personally and professional over these years, and I am incredibly fortunate he joined me for the ride!

On September 15th, Laurie Jakobsen came out to LA to attend the Trapital Summit with Zach Gulino!

Thanks to everyone who took the time to meet with us while Laurie was in town!

In this episode, Ashley Friedman talks to Tony D. Alexander, President & Managing Director of Made in Memphis Entertainment. They discuss how he began his career as a patent attorney before transitioning into music business, his dynamic partnership with David Porter that has shaped his career to this day, his “hot take” that there are too many artists without talent crowding the industry, and much more.

Now onto our amazing clients!

Our clients will be traveling all around North America the next several months and taking part in conferences and events including NOLA MusiCon, the NY State Bar EASL Fall Meeting, the NY Ad Sync Summit, the MusicTech 20/20 Summit, MUSEXPO, and more!


Caruso joined co-hosts Ritch Esra and Eric Knight to discuss all things indie music, including sync, supporting songwriters, breaking international, his advice for emerging indies, how AI benefits indie publishers, and more.

Torrefranca then discussed red flags that instantly disqualify talent, the crucial role of community, why work ethic is non-negotiable, how his diversity-focused New Normal Writing Camp is breaking boundaries, and more.

From September 14-18, Angry Mob held the fourth edition of their New Normal Writing Camp in Los Angeles! Held across eight studios in Los Angeles, The New Normal Writing Camp brought together a diverse group of 54 songwriters and producers representing more than 20 cultural backgrounds, including 32 women and two non-binary songwriters, 20 producers, and 31 new participants. The fourth edition was incredibly productive, with 40 songs written in just five days. The fourth edition of the New Normal Writing Camp was presented by Angry Mob Music with support from sponsors LyricFind, Rotor Videos by LyricFind, Ultimate Ears, and U-He.


Newly announced speakers include representatives from companies across the music industry value chain and other industries, including ASCAP, Beatdapp, CISAC, BMAT, EIDR, GEMA, Kobalt, Meta, The MLC, Pandora, SOCAN, Sony Music Entertainment, Symphonic, Universal Music Group, WIPO, and more.


This award recognizes Mannis-Gardner’s many recent accomplishments clearing music for some of the biggest brands in the world, including Roblox, Dick’s Sporting Goods, Under Armour, professional NFL teams the Carolina Panthers and Tennessee Titans, Kendra Scott Jewelry, and many others, as well as overseeing music clearances for a SirDavis campaign featuring Beyoncé and a Crocs ad featuring T-Pain and his song “Low” with Flo Rida. She also recently supervised the clearance of Willie Nelson’s “On the Road Again” for Buc’ees’ popular “Dancin’ Buc’ee” plush toys, as well as their dancing beavers at each location.

On October 5th, Deborah was honored at the Ad Age Leading Women Luncheon in NYC.

Congrats, Deborah!

Finally, on October 15th, Deborah spoke at Mondo.NYC on the panel “The Many Hats of a Music Supervisor” as part of the conference’s day-long series put on by the Guild of Music Supervisors.







Triple Threat has officially launched as the premier IP development and brand intelligence agency, creating one integrated system to fuel new, sustainable revenue streams for clients.

Triple Threat works with clients across three distinct verticals:

  • IP Development: Triple Threat builds new properties for clients, from podcasts and digital series to brand campaigns and experiential events, taking ideas from incubation to monetization.
  • BR3KAWAY powered by Triple Threat: The company’s AI-powered platform gives clients actionable brand intelligence, contract analysis, deal valuation, content planning, and strategic growth insights, all in one place.
  • Management: Triple Threat advises clients on strategy, partnerships, and business growth, with support tailored to each athlete, artist, or creator.

All combined, these three pillars allow Triple Threat to build the multi-dimensional support needed by the modern talent ecosystem and creators to build long-term value.

The partnership brings Triple Threat’s integrated approach to commercial growth to USRowing, combining sponsorship strategy and sales, creative asset and IP development, brand intelligence, and partnership activation. The agency will help identify where USRowing can create new commercial value across its National Teams, athletes, events, content, and community, and translate those opportunities into differentiated platforms for brand partners.